Identify your favourite brand from any sector of your choice. What Essay

Identify your favourite brand from any sector of your choice. What makes the brand successful Use relevant theories (branding c - Essay Example The organization improved its notable Burberry check as a retail version for the item. It was an instant hit and the multipurpose; all weather coat was patronized alike by kings, maharajas and professionals. Already established as durable and practical, Burberry Parka and outerwear were promptly embraced by explorers and adventure seekers. In pair with these improvements, Burberry paced ahead with an improved plan for its retail and wholesale business. The leading London store opened in 1891 and by 1910 the first global store was opened in Paris. Anomalous remote market support was prompted in the early 1900s when Thomas Burberry started to supply retail stockists globally. In 1920 Burberry entered into wholesale business arrangements with Japanese retailers. (BBC News). Great Universal Stores acquired Burberry in 1955; this change in proprietorship furnished the subsidizing for the development of the Burberry retail arrangements in the UK and the USA. Likewise, licences were approve d for a number of distributors in Europe and Asia to expedite the extension of the Burberry item range and increment remote market distribution. Burberry Brand Having characteristics and life span of its own, a brand exists as a unique identity which is distinctively separate from the product or services that it represents (Putterman; Kroszner 1996). The very name Burberry may suggest tradition and everlasting standards of quality, but the company has, been a real force for innovation since its inception. Burberry’s motto, †Prorsum† (Latin for â€Å"forward†), on its knight-and-horse logo, bears witness to the innovation and competitive driving force since 1856. From young Thomas Burberry set out to equip local sportsmen from a small outfitter’s shop in Basingstoke, England to one of the top brands in the fashion industry worldwide. Business was flourishing in the Burberry emporium in the 1900s. The firm made its name and became a prestige brand by e quipping high-profile Antarctic pioneers, pilots and balloonists. What's more, it also catered to the styling and fashion needs of golfers and skiers and horsemen. it soon got into the business of fine commonplace outerwear, too: jackets, women's caps, and voyaging capes in the notable tweeds and plaids that are still connected with the brand (voguepedia/Burberry). The Burberry brand stands as a true symbol of traditional and sensibly fashionable gentleman. For the last many years, Burberry has, with its five fabulous labels (Burberry Prosum, Brit, Sport, London and Thomas Burberry), satisfied the public’s demand for high end fashion with good taste and sense without ever defying elite fashion, making it the most cherished and sensible fashion investment one could make. At present, Burberry competes with top fashion brands in the race for logos and status symbols. Over the decades, Burberry has evolved as a Fashion Week favourite, all the while preserving its traditional yet glorious past (Fashion Encyclopedia/Burberry). Leverage the Franchise Upgrade buyer experience and work all the more successfully by guaranteeing the quality, virtue and positioning of the Burberry brand by demanding optimum utilization of brand possessions and integrated activity within the worldwide organisation. One mark, one

Management of common minor injuries Essay Example | Topics and Well Written Essays - 2500 words

Management of common minor injuries - Essay Example Somatic pain that emanates from the skin, muscles, bones, ligaments, and joints can be regarded as the most prevalent form of pain encountered in musculoskeletal injuries. Somatic pain can be categorized into two types: deep and superficial. Usually, deep somatic pain is lasting and mainly indicative of sizable tissue damage to the internal joint structures/muscles (O'Connor 2013, p.87). Wrist and sprains have analogous signs and symptoms but differ anatomically. Wrist sprains and sprains mainly result from a fall onto an outstretched hand. The hand’s position and/or rotation at point of impact determine the form of and severity of the injury. Complex wrist and hand anatomy can render a diagnosis of wrist injuries on a challenging task (Parmelee-Peters and Eathorne 2005, p.35). The scaphoid represents the most dominantly injured carpal bone, accounting for close to 70% of carpal fractures. The management of wrist injuries should encompass rehabilitation of muscles weakened and motion lost by pain, immobilization, and inflammation. The rehabilitation should respond to five goal-oriented phases: (1) minimizing pain and inflammation, as well as oedema, if present; (2) enhancing pain-free range of motion; (3) reinforcing and enhancing general condition; (4) enhancing coordination and flexibility; (5) returning to normal work with prevention of injury that may include utilization of protective equipment (Moulton and Yates 2012, p.125). Discussion Scenario 1: The immediate pain in the left wrist below the thumb could arise from sprained thumb injury sustained after the fall. A sprained thumb is a dominant cause of thumb pain and swelling. This may emanate from damage to the Ulnar Collateral Ligament at the base of the thumb. In cases where the patient experiences severe sprained thumb injuries, there is frequent immediate thumb swelling and bruising may develop. The capability to pinch grip small objects maybe frequently impaired owing to the resultant instability within the Meta-Carpo-Phalangeal (MCP joint). Diagnosis for sprained thumb made through physical examination, whereby stressing the Ulnar Collateral Ligament may reveal instability within the joint (Kamper, Mahoney, Nelson, and Peterson 2001, p.371). This can be confirmed by undertaking an x-ray while stressing the joint; nevertheless, x-ray evidence may not be always helpful in isolation. Sprains usually tend to resolve in a period of about 4-6 weeks and can be aided by physiotherapy treatment. Ultrasound can be an effective mode of assessment in the early stages, coupled with mobilization, can help